Evolving brands.
Leading creative.

I’m Casey Richardson, a creative leader specializing in B2B SaaS. I bring creative direction, brand system optimization, and a testing mindset to in-house teams with a focus on aligning design with marketing goals and using performance insights to guide what comes next.

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Meet Casey

Seeking a full-time creative leadership role · Open to select freelance engagements

Casey / supporting portrait — Selfie.png

01

Set the direction

Translate marketing goals into a clear creative approach.

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02

Build the system

Create cohesion across teams, campaigns, and channels.

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03

Learn and evolve

Use A/B testing and real insights to guide the next iteration.

See an example →

Featured case study

Envoy brand evolution and website redesign.

Helping Envoy move upmarket with a cohesive brand system, a clearer enterprise story, and testing-informed imagery decisions.

Creative leadership / Brand systems / Website evolution

Read the Envoy story

+15% lead conversion rate · +244% demo requests

Homepage: one month before launch vs. one month after.

Envoy / redesigned homepage

More selected work.

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CASE STUDY · SKYBOX SECURITY

From concept to

a working brand.

Turning a creative concept into a cohesive brand system, website, and marketing toolkit.

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VIDEO & MOTION

Stories that move.

Creative direction and hands-on production that bring products, brands, and campaigns to life.

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EVENTS & EXPERIENCES

Brands people

can step into.

Bringing a cohesive brand into physical spaces—from event graphics and signage to interactive experiences.

Explore event work →