Creative leadership.
Close to the work.
I’m Casey Richardson, a creative leader who helps B2B brands evolve as their business and messaging change. I connect creative decisions to business goals, use data to inform the direction, and stay involved in bringing the work to life.
Santa Cruz, California
How I lead
A player-coach
approach.
My career has grown from hands-on design into broader creative ownership and team leadership. Working with CEOs early in my career helped me become comfortable presenting to executives and translating complex stories into clear visual ideas.
I lead by example, give and receive feedback with care, and stay calm under pressure. Whether I’m guiding a small design team or owning the brand as a sole designer, I bring the same commitment to the people, the process, and the work.
How I work
Build trust.
Keep moving.
I believe effective in-house creative teams treat stakeholders as partners. That means being transparent about the process, understanding the business goal, and finding ways to deliver good work faster.
It also means staying curious—about what the data tells us, how audiences respond, and where new technology can improve how we work.
What’s next
What I’m looking for.
I’m looking for a full-time creative leadership role with an established brand ready to evolve. I’m especially interested in teams that value their people, work with mutual respect, and see creative as a partner in reaching business goals.
I’m based in Santa Cruz, California. Remote roles are preferred, and I’m open to hybrid opportunities for the right fit. I’m also available for select freelance projects.
Beyond this portfolio
A selection, with more to share.
This portfolio is a curated selection of my work. My experience spans many more brands, campaigns, and creative challenges, and I’m happy to share additional examples relevant to your team.
Ask for more examples →